A white label SEO reseller program is a business setup where a company supplying search engine optimization services allows another company to rebrand those services and offer them to its own clients. This arrangement allows agencies to enhance their SEO offerings without having to gain the skills or set up the infrastructure themselves. Typical services include keyword research, on-page SEO, link building, and monitoring of results. The reseller is the one who handles client relations, pricing, and reporting, while the provider is the one who carries out the services invisibly. In the USA, such programs are most often utilized by agencies that want to increase their production capacities, keep the quality of their services stable, and have access to expert SEO knowledge while minimizing their own operational complexity.