The Super Bowl is the biggest day of the year in football, but only two teams get to play in the game. Whether you are a Zach Harrison Jersey fan of the other 30 teams or don't even like football but are watching anyway, one of the best parts of tuning in to the game is the highly anticipated commercial. With how big the Super Bowl has grown, it has become one of the biggest marketing days of the year, with companies paying exorbitant sums just to land a 30-second spot. While the commercials have been a highlight of the day, companies have begun releasing teasers, and in some cases full commercials, leading up to the big game. This takes some of the fun out of the surprise of the commercials, but it goes back to marketing. On the chance that you have seen a teaser for a commercial and want to know when to expect the full version, there is actually a schedule of commercials for when each one is expected to air during the game. Here is the latest schedule for when each Super Bowl ad will air during the big game in 2026. SUPER BOWL 60 HQ : | | Super Bowl commercials schedule 2026 First quarter Company Ad Title Celebrity Appearance Skechers "Sofia Vergara Kicks off Big Game In Skechers" Sofia Vergara Ramp "Multiply What's Po sible" Brian Baumgartner Manscaped "Hair Ballad" -- Instacart "Bananas" Ben Stiller, Benson Boone Liquid IV "Against All Odds" E-Jae Oakley "Athletic Intelligence Is Here" Marshawn Lynch, iShowSpeed Squarespace "Unavailable" Emma Stone Second quarter Company Ad Title Celebrity Appearance Turbo Tax "The Expert" Adrian Brody Rocket Mortgage "Won't You Be My Neighbor" Lady Gaga T-Mobile "Tell Me Why" The Backstreet Boys, Machine Gun Kelly Raisin Bran "Kellogg's Raisin Bran Will Shat(ner)" William Shatner Nerds "Bud Dials" Andy Cohen Uber Eats "Hungry for the Truth" Parker Posey, Matthew McConaughey, Bradley Cooper Dove "The Game Is Ours" -- Bosch "The More You Bosch" Guy Fieri Oikos "The Big Hill" Kathryn Hahn, Derrick Henry Third quarter Company Ad Title Celebrity Appearance Svedka "Shake Your Bots Off" -- Pringles "Pringleleo" Sabrina Carpenter e.l.f Cosmetics "e.l.f. Presenta: Melisa" Meli sa McCarthy, Nicholas Gonzalez Grubhub "The Feast" George Clooney (announcing) Ritz "Shell Phone" Bowen Yang, Scarlett Johan son, Jon Hamm Ring "Be a Hero in Your Neighborhood" -- Volkswagen "The Great Invitation" -- Rippling "The Mastermind" Tim Robinson Fourth quarter Company Ad Title Celebrity Appearance Hellmann's -- Andy Samberg Cadillac F1 -- -- MORE : Other ads with unknown airtime Company Ad Title Celebrity Appearance Xfinity "Jura sic Park...Works" Sam Neill, Laura Dern, Jeff Goldblum Skittles "Deliver the Rainbow" Elijah Wood Dunkin' "No One Can See This" Ben Affleck, Jennifer Aniston, Jason Alexander, Matt LeBlanc Ro "Healthier on Ro" Serena Williams Amazon "Chris Hemsworth Thinks Alexa+ Is Scary Good" Chris Hemsworth Novo Nordisk "A New Way to Wegovy" DJ Khaled, Ana Gasteyer, Kenan Thompson, Danny Trejo Frank's RedHot "Ludacris X Frank's RedHot" Ludacris Bud Light "Keg" Peyton Manning, Shane Gillis, Post Malone Budweiser "American Icons" -- Michaelob Ultra "The ULTRA Instructor" Kurt Ru sell, Lewis Pullman, Chloe Kim, T.J. Oshie Liquid Death "Big Game Commercial" -- Fanatics "Be on Kendall" Kendall Jenner Hims Hers "Rich People Live Longer" -- Wix "The New Way to Create" -- Salesforce "Salesforce x MrBeast" Mr. Beast Kinder Bueno "Yes Bueno" Paige DeSorbo, William Fitchner Lay's "Last Harvest" -- Poppi "Vibes" Charli XCX Toyota "Superhero Belt" -- Expedia "Going Places With Ken" -- Pepsi "The Choice" Taika Waititi Novartis "Relax Your Tight End" George Kittle, Rob Gronkowski, Tony Gonzalez Anthropic "A Time and a Place" -- Tree Hut "Uncontain Yourself" -- Blue Square Alliance Against Hate "Sticky Note" -- He Gets Us "MORE" -- Allen Bailey Jersey